ICONS and GRAPHICS
A 2022 agency-led rebrand initiative required substantial creative lifts to translate the new identity to icons and graphics
Product & Platform Branding
My ConTRIbution: ICONS & CORPORATE WHEEL
PRODUCT ICONS REDESIGN
Challenge Existing product icons felt outdated and needed an elegant simplification while retaining recognition
My Vision Refine the illustration style to render familiar images more organic, non-gendered, and relevant to the current workplace
Method I employed the same method to custom build original icons for net new products
CORPORATE WHEEL REDESIGN
Challenge The most ubiquitous sales tool had become overwhelmed and confusing as new products were added
My Vision Provide a simplified message, focusing less on showcasing all the products and more on one seamless integrated solution, while ensuring flexibility for growth
Results The elevated wheel has become the key visual to tell our product story both in our Corporate Pitch Deck and the Keynote Address at the annual NAVEX Next Virtual Conference
